Senior level positions in Media Planning /media spokesperson/branded content/ Marketing Communications / creative direction/Branding/ Visualizing with a leading organisation.
AN OVERVIEW:
Performance driven, insightful MEDIA PROFESSIONAL with proven ability and experience of nearly 11 years to achieve and succeed all revenue and business development goals in high pressure environments.
The areas of strength entail:
Media Planning Corporate Communication Brand Management
Strategy Governance Team Management Advertising
Reporting Cinematography & Editing Liaising
Production Execution Script and Visualization Concept-Story Development
Programming
** Possess skills and abilities in taking up new challenges and fulfilling them with great success.
** Recognized proficiency in media management and Production, Concept-Story Development and Direction of News & Television Series.
** Proven skills in brand/image building and marketing through a synergic set of communication activities internal and external.
** Demonstrated abilities in presenting information in a fair, balanced and accurate way through news bulletins, documentaries and other factual programmes for radio, television and online broadcast.: Significantly worked for the popular channels like Doordarshan National, Janmat - Now Live India, Discovery Channel, MH1 News ad now focus Television as Entertainment Head.
** Adept in working on varied subject lines from political issues to social and entertainment issues while developing effective contacts with eminent people in the news-making industry.
** An out-of-the-box thinker with proven track record of ameliorating business revenues, streamlining workflow and creating a team work environment to enhance profitability innovatively for reputed clients.
** An effective communicator and team leader with proven team building and management abilities.
AREAS OF EXPERTISE :
Strategic Planning: Establishing corporate goals, short term and long term budgets and developing business plans (communication) for the achievement of these goals. Responsible for business planning & analysis for assessment of revenue potential in business opportunities. Identifying company’s client groups/target audiences & analyzing the needs of the target audiences.
Media Planning & Management: Handling appropriate media selection for advertising and keeping abreast with market trends. Collating information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies. Managing the outdoor, indoor & electronic media, overseeing the rates & market trend, media planning.
Brand Management: Building brand focus in conjunction with operational requirements. Ensuring maximum brand visibility and capture optimum market shares. Liaising with advertising & PR agencies for management of advertisement campaigns, press conferences for creating awareness. Managing development of all creative materials for brand to assure correct presentation of the brand’s trade dress and accurate and effective communication of the brand’s positioning, features and benefits.
Marketing Communications / Business Development: Building consumer preference and driving volumes. Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses. Planning marketing activities for achieving volume estimations and reviewing effectiveness. Creating brand awareness and providing information regarding product for increasing sales. Identifying target market for promoting brands / products evaluating marketing communication programs.
Reporting / Journalism: Ascertaining and collating news regarding current affairs / features /leisure / events. Interviewing people/personalities for getting the accurate update of events and recording vital information through a recording device. Interviewing individuals and editing the material for presentation; sending information via electronic transmission to news writers who write about the material. Covering news stories in regional stationed areas with involvement in all phases of gathering and presenting news, getting photographs and editing final transcriptions
Editorial Functions: Planning and designing the writing style; using appropriate headlines/captions and illustrations for enhancing the general presentation of the articles. Editing/rewriting copy to be tight and readable, devoid of grammatical or punctuation errors in coordination with editors. Ensuring that text follows guidelines for publication & checking for spellings, grammar & length of the text. Taking adequate measures to ensure quality product is prepared within the time deadlines; making modifications as necessary.
EMPLOYMENT RECITAL :
Working as Marketing communication head cum media spokes person with Dish India Pvt Ltd from oct 2011---
Worked as BDM in flags communication sep 2009to jan 2010
Entertainment head: Focus television since june 2008
Notables:
** Worked as media spokesperson and ouput head for the channel
** worked as entertainment head.
produced and conceptualised 4 shows
E martini based on daily scoops on entertainment
E palette based on international hollywod news
Jub love hua-- programme based on love life of serious high profiled females
Used to attend all events and media based meets for the channel and
Producer, Entertainment & Lifestyle Vertical
MH1 NEWS, Delhi Since Feb’07
Working in PCR
Notables:
** Monitored the overall production activities while monitoring & controlling various activities under the department for smooth operations with the help of Dy. Manager.
** Acted as a trouble-shooter.
** Efficiently involved in design concepts, scripts and issue management, flow of advertisements across the vertical regarding coordination with graphic, edit and integration team.
** Ensured better functioning and performance of the channel by assessing the TRP ratings and other such technical activities under production head.
** Managed the Events and Live Coverage while coordinating with the Programming, News, and Marketing, Scheduling, Accounting and other technical\\production departments under the channel for proper administration.
** Updated the management with the developments of the channel by preparing weekly competitive reports.
** Monitored the team & their grievances for better transmission of the channel programmes while motivating them to perform better.
** Key Projects Executed:
** Red Carpet based upon current Bollywood and Hollywood news updates in a crisp format.
** Life Ho Tou Aisi based upon different lifestyle sectors.
** Complete updation of day to day needs of people to live life king size.
Assistant Producer/ Associate Producer/ Copy Writer, Day to Day News & Political News Vertical
Janmat, Now Live India,Delhi Oct’04 – Feb’07
Notables:
** Significantly planned & developed program content across multiple media platforms in response to both immediate and long-term requirements while effectively implementing the convergence.
** Effectively worked with a wide and diverse range of staff from varied cultures, fostering a cooperative work environment while managing production activities under the prescribed budget while organizing resources and establishing priorities.
** Significantly dealt with the breaking news stories, planning for enterprise news, and special projects and events.
** Accounted for the editorial control, news bulletins, organizing and allocating work, performance management, training, and problem resolution.
** Handled the team that provided breaking news, analysis, features and other products for broadcast programs.
** Key Projects Executed:
** News and Views, a News Based Current Affairs Programme.
** Khabar Per Nazar, a News Based Panel Discussion Programme.
** Jansansad, a Guest Celebrity Based Programme.
Intern, Freelance Reporter & Assistant Producer, Evening Live Show &Kids Island Vertical
Doordarshan National july’00 – dec’04
Notables:
** Efficiently worked on various Evening Live Shows, Health Show, Maths Helpline & Physics Helpline.
** Accounted for reporting, interviewing, scripting voice- over, editing, etc.
IT PURVIEW :
Software’s Known: Adobe Premier Pro & 6.5
Operating Systems: Windows 07/XP,Linux
Languages: C, C++
Databases: Profound, Reuters, One Source, Hoovers, ISI Emerging Markets, Others
ACADEMIA & CREDENTIALS :
Pursuing PH. D. (Mass Communication), Electronic Media & Women from Makhanlal Chaturvedi University of Journalism.
2005 MBA (HR & Communication) from MAHE. Secured 76%.
2005 M.A. (Mass Communication & Journalism) from Makhanlal Chaturvedi University of Journalism, Secured 75.7%.
2003 B.A. (Hons.) English from Miranda House, Delhi University. Secured 65%.
2003 BIT from ACME Institute, MAHE.77%