INDUSTRIAL MARKETING & BUSINESS DEVELOPMENT PROFESSIONAL :
Offering 22 years of experience
PROFILE & STRENGTHS :
Competent, diligent & result oriented professional, offering exposure acrossIndustrial sales & Marketing , Sales Promotion andLiaison & Coordination; currently spearheading as LAISONING OFFICER SINCE 2003 FOR BELOW GIVEN ORGANISATIONS :-
1) M/S OM ELECTRICALS , MUMBAI
2) M/S GOLDWYN LED LTD, NOIDA.
3) M/S CYPRUSS AGENCY PVT.LTD , MUMBAI.
Dexterity informulating & implementing Marketing Planning & Business Development strategies and ensuring profitability of organization & employees. Diligent and resourceful professional with hands on expertise in devising measures for enhancing Operational Efficiency.
Adept at monitoring Channel & Distribution Management; implementing effective Target Marketing & Penetration strategies to maximize sales and accomplishment of revenue and collection targets.
Pivotal in setting up Promotional Campaigns while achieving Revenue, Profit and Business Growth Objectives while ensuring top line and bottom line profitability.
Excellent time management skills with proven ability to work accurately and quickly prioritize, coordinate and consolidate tasks; resilient with a high level of personal integrity and energy experience.
Business Development, Marketing, Product promotion, Channel Management, Client Servicing and Team Management.
Core Competencies :
Marketing & System Development wIndustrial Marketing wChannel & Distribution Management
Sales PromotionwStrong Interpersonal Skills wSharp Analytical Skills w Liaison & Coordination
PROFESSIONAL EXPERIENCE :
M/S STANVAC CHEMICALSINDIA LTD. NEW DELHI. 1999-2003
Area Manager (Central India- POSTED AT JABALPUR - RAIPUR)
India's leading maintenance solution company with the widest & finest range of
industrial maintenance consumables comprising of MRO, maintenance welding
electrodes, specialty lubricant, repair & reclamation epoxies, protective coating for
mechanical and electrical maintenance.
Designing and implementing the strategy that fulfill the objectives, maximizes revenues, profits and market share of the company while streamlining overall operations pertaining to business development, and customer service.
Spearheading efforts across developing a competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible; judiciously overseeing channel management & demand forecasting.
Looking after overall tasks pertaining to Sales & Marketing in Industrial Marketing - Mainly maintenance related products viz. Special purpose welding electrodes, epoxies, adhesives, industrial maintenance aerosols, oils, greases, etc.
Handling practical demonstrations and maintaining coordination with the distributor’s network.
Developing a competitive business development and sales strategy, uncovering/ creating new opportunities; effectively searching new areas of application for products.
Playing a pivotal role in vision building, goal setting and restructuring of the organization along with client relationship management; deftly invo
lve in networking with influential stake holders to build business relationships.
Conducting detailed market research and feasibility study to analyze the latest market trends and track the competitor’s activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies; reviewing and interpreting competition after in-depth analysis of market information.
Developing strategies to enlarge the core market base of the company based on market research data while conceptualizing, planning and implementing processes to drive business volume growth.
Supervising effective line of management to achieve the company targets while coordinating with various operational departments of the company; deftly overseeing the achievement of sales target as well as profitability target.
Establishing credibility in providing a strategic direction for the growth of the company’s products by probing fresh avenues for business procurement through planning & executing various effective promotional events; managing distribution width/ depth driving.
Role :
Overseeing and promoting the complete STANVAC product range and SUPERON Welding rod MWA, CWA, Oerlikone range.
Ensuring achievement of targets on a quarterly and yearly basis from each zone of territory.
Handling dealer network, providing support to the sales team to efficiently achieve the desited target.
Highlights :
Launched new product ranges like anti corrosion coating, fire retardant coating and fire barrier range, Di-electrical Flooring.
Conducted series of Seminar, demos & work shops through out major industries of U.P & MADHYA PRADESH to increase business volume.
Successfully developed new areas industry wise details as given below :-
1) CEMENT PLANTS :- MAIHAR CEMENT , ACC KYMORE , PRISM CEMENT , J.P REWA , LAFARGE CEMENT , SATNA CEMENT .
2) THERMAL POWER PLANTS :- NTPC RIHAND , NTPC SHAKTINAGAR , NTPC KORBA , MPEB –POWER GENERATING UNIT - BIRSINGHPUR , CHACHAI , KORBA , BARGI (HYDEL PROJECT ) .
3) MINING :- S.E.C.L- BILASPUR , N.C.L – SINGRAULI , NMDC .
4) STEEL PLANTS :- BHILIA STEEL PLANT , JINDAL STEEL PLANT .
5) RAILWAYS :- NORTH CENTRAL RAILWAYS , WEST CENTRAL RAILWAYS, CENTRAL RAILWAYS .
OTHER MAJOR INDUSTRIES :- HINDALCO , BHEL , DEFENCE INDUSTRIES , MES .
Job Profile :
Preparing Business plans, Generating inquiries, and registrations and conducting technical & commercial discussions.
Submitting budgetary and final Techno commercial offers for both Private and Corporate Customers.
Conducting sales campaigns.
Forecasting the business needs.
Monitoring & supervising the Business Developments of Sales Engineers.
Appointment & Monitoring of Dealers & generating business thru' them.
Achievements :
Achieved many high value sales.
Executed many critical applications in time with total quality & innovative ideas & methods.
Developed many new & high value applications.
Proved superiority of our products over competitor by successful & creative demonstrations.
Date :
Place :