Profile Summary : BE(Industrial & Production Engineering) with 12 Years experience in
Sales & Dealer Network Management.Professional Experience :Organization : JK Files(India)Ltd.(A subsidiary of Raymond Ltd)Designation : Area Manager – SalesDuration : Sept 2000 till dateJob Profile :Business Strategy and Sales Management :
** Responsible for Business & Marketing Plans for the various product lines of the Company in the assigned territory
** Achieving Business Targets in terms of Sales Volume, Value and Operating Profit
** Analyze market opportunities & provide inputs on new products, which can be successfully leveraged across the Distribution channel
** Budgeting and forecasting for all product lines
** Designing Special Deals, i.e. Annual incentives/Performance Based Bonus to dealers in the Network
** Tracking Competitor activities in the market & providing feedback to the Management
** Leveraging Brand Equity to capture Market share
** Coordinate with cross-functional departments for managing Sales promotionsChannel Management :
** Target setting for the Distributors & monitoring their achievements from time to time
** Ensuring adequate dealers for market coverage
** Sponsored links :
Appoint new distributors in unrepresented markets for wider penetration
** Develop and sustain the existing network and effectively manage the channel
** Monitor distributor performance on regular basis& ensure optimum sales/business
** Develop necessary infrastructure at Dealership including Manpower development and guidance to Sales person
** Follow-up for payments with Agents & Distributors
** Reconciliation of Dealer accounts with Company accountsProduct Promotion and Brand Building :
** Ensure maximum brand visibility by utilizing various Sales & Advertising promotions
** Organizing Sales promotion activities like Dealer/Sub-dealer meets, Road shows, Institutional conferences & Seminars for business generation
** Conducting trials in Industries for getting product approvals
** Conducting Product demonstrations/presentation to new potential users & maintain relations with existing usersKey Achievements :
** Played an important role in successfully launching a select range of premium quality tools in the assigned market
** Developed a strong dealer base for launching a range of new products for the identified market segmentsProfessional Qualification :
Bachelor of Engineering (Industrial & Production Engineering) from Manipal Institute of Technology, Manipal, Mangalore University, KarnatakaComputer Knowledge :
Well versed in MS Office – Word, Excel, Power
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