BRAND MANAGEMENT / MARKETING / CORPORATE COMMUNICATION / EVENT MANAGEMENT / HR MANAGEMENT
Strategic Planning Organizational Development Team Building Project ExecutionCAREER SYNOPSIS :
Result driven marketing and brand identity professional with leadership and negotiation skills gained in the entrepreneurship period. Skilled in the creation and implementation market specific merchandising and promotional strategies that generate measurable increase in profitability and an extensive background in the following broadbased competencies :
Brand Creation and Awareness
New Business Development
Account Acquisition and Management
HR ManagementPROFESSIONAL EXPERIENCE :
Presently working as a Brand Manager at ZZArchitects in Mumbai.Job responsibilities :
Planning Marketing Strategies
Designing brand plansHARWARD GROUP; Andheri Mumbai. 2003 – 05 : Brand Manager / Advertising Studio ManagerJob responsibilities :
Responsible for profit delivery, strategic positioning, project development and marketing execution for brands in the division.
Develop and direct every creative project including all business contracts and client interactions.
Job work involved branding, advertising and significantly increase media and promotional support for the client.
Optimized Studio productivity by implementing procedures to improve efficiency, quality and profitability.
Increased value to key events by making several additional promotion plans and resulting in 60% growth in sales for the company.
Responsible for budgeting and execution of events and films for the company.
Earned promotion from this company, accepting additional responsibility to manage the entire group.Key Accounts : Air India, Euro Kids, Moser Baer, Hazel Mercantile Ltd, CTV, Raymonds.REPRO INDIA LTD; Mahape Navi Mumbai. JAN 2002 SEP 2002 : Art Director on contract for 8 months.Job responsibilities :
Responsible for Conceptualization and Designing of various projects.
Meeting with the clients and understanding the job brief. Co coordinating and supervising the graphic team for the completion of job. Managing the art studio with a team of 10 designers.
Making creative presentations for the marketing team. Responsible for the traffic control in the agency and highly contributed to every presentation with the marketing team.
Raised efficiency and accuracy in the team. Maintained delivery on time, improved quality and quantity of creative projects with the company.Key Accounts : Heinamann Publishers Africa, Oxford Books, London Book Fair, Cartoon Network.ENTREPRENEUR FROM MAR 2006 till April 2009
With an experience of 7 years to my credit, I headed the Marketing and Creative firm MIDAS ADVERTISING AGENCY in the capacity of a Director and managed 8 member staff.Marketing and Branding acumen over the past 7 years encompasses :
Conducting nationwide market research studies.
Creating strategic marketing plans.
Launching new products.
Conducting Entertainment Events and Trade Shows and Press Conferences.
Corporate Brand Conceptualization / Visualization.
Building and maintaining interpersonal relationships.
Developing corporate PowerPoint presentations.
Concept Building and Storyboard for Films and TVC.
Illustration and Painting as per the job requirement.
Completion of print jobs through printing media (Screen / Offset / Digital).Key Accounts : Leela Kempinski, Hungama.com, Qualcomm, Bio Diesel Society of India Bangalore, Svizerra Healthcare, Cybertech Softwares Ltd., Arihant Builders Pvt Ltd., Nandan Biomatrix Ltd., Indian Radiology and Imaging Institution.MAJOR ATL & BTL PROJECTS UNDERTAKEN :Event management and Execution :Client : Air India and Harward Group India : : Event conducted on the occasion of 50th Anniversary.Key points : Conceptualization of the show, sponsorship management, PR, Celebrity Management for the event, Development of sales and distribution strategies for the sell out of the show. Sponsored links :
This show was highlighted by 92.5 Big FM, Times of India, DNA.Exhibition Stall design, Fabrication and Execution :Client : Qualcomm, Chennai : : Developed a 30ft long stall in duration of just 48 hours.Key points : Understanding the client brief, Meeting the deadlines, Accurate Development of the stall, Team Building, Execution of the entire project, Making and presentation of 3D models of the stall.Press Conference and PR :Client : Bio Diesel Society of India / NOVA Chemicals, Bangalore
Launch of Biodiesel Society's Jathropa Plantation Project in India.Key Points : Advertising through Interactive Medias, PR management, Execution of the Press conference.Event management and Execution :Client : CCTV SGI Ltd : : CCTV ‘s National launch.Key points : Conceptualization of the show, developing AV presentations for the audience, designing the show flow, Celebrity management, Media Coverage.Event management and Execution :Client : Harward Group India : : Launch of a live size calendar.Key points : Conceptualization & Arrangement of the entire show, Designing of all ATL & BTL activities to support this event, Media Coverage.Event management and Merchandising for an Upcoming Hindi MovieClient : Infiniti Films : : Audio launch of an upcoming Hindi Movie.Key points : Conceptualization of the show, PR, Celebrity Management for the event, Development of merchandise material for the show and arrangement of the display.Exhibition Stall Design Chemtech 2009 :Client : TYCO VALVES IndiaKey Points : Conceptualized the stall design, Developed 3D model for
the same, fabricated the stall
with the help of labor team, Practiced BTL activities on the stall.Show management and Execution :Client : Moser Baer and Harward Group : : Series of audio shows with legendary singers.Key points : Conceptualization of the shows, Studio arrangements, Development of presentation for partnering and sale, Establishing distribution network.COMPUTER PROFICIENCY :Application : MS OfficeIllustration : Adobe Illustrator, Corel Draw.Photo Editing : Adobe Photoshop, Corel Paint, Adobe Image Ready.Animation : 3D Max, Maya.Sound Editing : Sound Forge.EDUCATIONAL DEVELOPMENT :
Bachelor of Arts from Mumbai University in 200405. Subjects Psychology and Economics.
Computer Art Course from C DAC, Mumbai Bandra.
"3D MAX", Discreet Certified Course from Workstation, Mumbai Vileparle.
"MAYA", Alias Wavefront Certified Course from Workstation, Mumbai Vileparle.
One Year Training with Rachana College in Fine Art, Sculpture & Photography in 200506.PERSONAL DETAILS :Hobbies : Traveling, Painting, Listening to musicDATE :PLACE :
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