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Sales, Marketing >> Area/Channel/Territory/Zonal Manager 
Area Sales Manager Resume Sample, Experience : 11 years

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Name of the Candidate:[Private]
Name of the Post Applied:Area Sales Manager
Job related skills / software:Sales Forecasting, Volume, Value wise, segmentation of Brand, channel wise planning and scheme target setting for existing network, Cash collection and revenue management.
Category:Sales, Marketing
Sub Category:Area/Channel/Territory/Zonal Manager
Years of Experience:11 years
State:Uttar Pradesh
Salary Expected per Month(Rs):Negotiable
Highest Qualification attained:B.A. / BA : Bachelor of Arts
Major / Specialization: Economics
Email Id:[Private]
Are you looking for job now?:No
Can the recruiter contact you?:No
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Resume Format / CV Sample Template / Example / Model :


Objective  :
Having 11 years of experience in FMCG & OTC sector, has allowed me to grow into my responsibilities and Capabilities. My generic & specific skill such as People management skill, Computing skill, Communication Skill & leadership qualities to my work approach to support your business endeavor. It has taught me to Priorities, meet deadlines, and deal with diverse personalities.

Working Experience  :
Organization  : Gitanjali GroupMumbai
Major Product  : (Asmi & G divas)
Designation  : Area Sales Manager. UP & UK
Durations  : June 2012 Onwards

Job Responsibilities  :
Sales & Distribution of Diamond Jewelry company in UP & Utrakhand ,9 Distribution Town Built a team of 9, SE 5, S.R 4, merchandiser & outlet base of 108 in U P& Uttrakhand..
Primary as well as Secondary Sale..
Merchandising & display of the products, Demo in outlets through EDS & Area Route Supervisor to generate new market and meeting the sales target.
Sales Forecasting – Volume-Value wise, segmentation of Brand, channel wise planning and scheme target setting for existing network.
Analyzing in devising product schemes and organizing various incentives / contests for the territory as per SPC of the month.
Cash collection and revenue management.
Organization of training for the Sales team.
Sale figure (Target Vs. Achieved)
FY 12-13 (Target Achieved )
Development of New Market
FY 11-12 90 outlet
FY 12-13 112 outlet
New Product “G divas” Launch and its market share (FY 12-13 1cror )
Compare your sale with market leader and next competitor.
FY 11-12 sale (Target Achieved)
FY 12-13 sale Target Achieved)
Next competitor – D’damas & Sangini comparing 40% hikes of Asmi

1) Organization  : Venkatramann Food Specialities’ Ltd.
Major Product  : Cheese Ball, Peppy, Piknik & Nachose etc.
Designation  : Territory Head UP-UK
Durations  : Sep 10 – May 12

Job Responsibilities  :
Achieving both secondary and primary targets through the sales force.
Manage & implement schemes & promotional activities to increase primary & secondary sales.
Launching of new products and creating the distribution network.
Implementing new market initiatives and sales strategies.
Training of sales forces (3 Area Head & 6 SR field force and promoters.)
To built and sustain a team of motivated business partners who are aligned with the organization’s goal.
Sale figure (Target Vs.

FY 10-11 (Target Achieved 107%)
FY 11-12 (Target Achieved 117%)
Development of New Market
FY 10-11 Sale 600 outlet)
FY 11-12 1000 outlet)
New Product “POPCORN” Launch Success fully
Compare your sale with market leader and next competitor.
FY 10-11 sale (Target Achieved 103%)
FY 11-12 sale (Target Achieved 96%)

2) Organization  : Alkem Health Care
Major Product  : JeevanPrash, Tammy Jelly, SugarFreeBlocal etc.
Position  : Senior Territory Sales In charge
Location  : Lucknow (U.P.)
Duration  : April 2008 to August 2010

3) Organization  : M.L.J. Foods Pvt. Ltd
Major Product  : Confectionery Division.
Position  : Territory Sales In charge
Location  : Varanasi (U.P.)
Duration  : October 2003 to March 2008
Appointed as Territory Sales In charge and after one year promoted as Senior Territory Sales In charge Awarded with Best Territory Sales In charge award in First, Second & Third Quarter in 2008.

4) Organization  : Ahaar International (India) Ltd.
Major Product  : Flour Division
Position  : Sales Representative
Location  : Lucknow (U.P.)
Duration  : September 2001September 2003
Appointed as Sales Representative and after one year Promoted as Territory Sales Incharge
Successfully achieved all my sales and distribution targets.
Achieved targets from 2003 to 2007. Grew the Company’s Business by 95% during the Period in M.L.J. Foods Pvt. Ltd.
Driven the area from a value base of 0 .5 Lac to 12 Lac within a time span of Four years in M.L.J. Foods Pvt. Ltd.

Educational Qualification  :
Graduation in Arts with Economics from D.D.U. Gorakhpur University, Gorakhpur in 2000.
One Year Post Graduate Diploma in Computer Application (MS Office & Tally)

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