OBJECTIVE :
Seeking challenging assignments in Public Relations / Media Planning with an organization of high repute
A BRIEF OVERVIEW :
A budding professional with nearly 4 years of rich experience in Media Planning / Revenue Expansion activities with diverse sectors; comprehensive experience in mass media planning as well as the dissemination techniques including alternative ways to inform via written, oral, and visual media.
Demonstrated excellence in corporate communication image and brand building; adept in building and managing corporate identity & steering brand activation projects.
Competent in driving growth, generating revenues, capturing market share and enhancing the value of products in domestic and international markets for multiple accounts.
Efficient in streamlining operations of Product Teams and Creative Groups for ensuring effective delivery of solutions keeping in consideration the pre-discussed parameters for ensuring consistent achievement of the sales targets.
Gained expertise in turnkey conceptualization & execution of 360 degree marketing events & corporate campaigns.
Proficiency in managing activities for entire life cycle of the introduction of new products & services including product design, type & quality assessment, advertising and promotion strategies (trade & consumer promotions), market campaign plans as well as relationship management for establishing strong primary & secondary networks.
Efficient in developing relationships with key decision-makers in target organizations and cultivating healthy relations with them for securing repeat business; comfortable interacting with multiple levels of organization, management and staff comprising of Media Consultant & Media Account Executives from different locations.
OTHER KEY SKILLS :
Strategic Planning Budgeting & Cost Control Market Research / Trends Analysis
Quality Assurance Reporting & Documentation Resource Optimization
RECENT WORK EXPERIENCE :
Milestone Media Brandcom Pvt.
Ltd., Location Since Sep’2010
Business Head
Key Deliverables :
Designing and devising media strategy for the clients alongwith generation of media opportunities for them.
Advising the client on disseminating key information among media.
Dealing with the media agencies to build and raise the image of the company.
Promoted new products and ensured to achieve maximum brand visibility in the market.
Organizing ATL & BTL activities.
Buying Outdoor Advertisements at prominent locations.
Highlights :
Providing assistance to the clients like Tata Indicom, DSP Black, Rock Mutual fund, Tata Sky, Reebok, Pantaloons, Titan Watches, FastTrack regarding their Brand promotion and visibility.
Major Projects/Events Handled :
Tata Photon Plus in Bokaro, Dhanbad & Ranchi.
Tata Domoco launched at Jharkhand
PREVIOUS WORK EXPERIENCE :
Madisions Outdoor Media Solution Pvt. Ltd., Jamshedpur Apr’2009 – Aug’2010
Account Manager
Major Clients Handled :
Zee Networks
Coca Cola
ESPN
New York Max
Bharti Axa
Aaren Initiative, Jamshedpur Apr’2008 – Mar’2009 :
Site In-charge
Major Client Handled :
TATA Indicom
PROFESSIONAL ENHANCEMENT :
Completed 1 year Certificate Course in SAP from CEDTI, Jamshedpur.
ACADEMICS :
MBA from XLRI, Jamshedpur Degree from, Ranchi University.
IT SKILLS :
Well versed with Windows, MS Office & Internet Applications.
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