Vadukala Prasad Rao
Contact : 09393919159
E-Mail : vudakala AT yahoo.com
~ Senior Level Assignments ~
Sector Pref : Business Development, Operational Manager& Sales &Marketing Sector ~
PROFESSIONAL PROFILE :
Dynamic sales & operations career reflecting pioneering experience of nearly13 years in Marketing & Business Development Sector.
Remains on the cutting edge, driving new business dealers and establishing strategic partnership to increase the revenue.
Exceptionally well organised with track record that demonstrates self motivation, creativity and initiative to achieve both personal and corporate goals.
Experience in organizing promotional activities / events and escalating the business, profitability and market coverage.
Strong organizer, motivator, team player and a decisive leader with successful track record in directing from original concept through implementation to handle diverse market dynamics.
EMPLOYMENT SCAN :
M/s ST LAURN GROUP OF HOTELS, REGIONAL SALES OFFICE, HYDERABAD Andhra Pradesh,India) As a Regional Sales Manager.
ST LAURN BUSINESS HOTEL | ST LAURN TOWER | ST LAURN MEDITATION & SPA Koregoan Park, PUNE | AHMEDABAD | SHIRDI
Since May 2013 to Present
Work directly with the General Manger to manage all activities of the property including employees, maintenance, sales, and profit/loss controls.
Develop short and long-term Sales and Marketing Objectives. Responsible for sales driven through transient, group, catering, third party, Internet and wholesale market segments.
Managed a 6-person staff, including sales, sales centre, marketing communications, and cluster sales.
Develop sales territory and account assignments to ensure client coverage and provide fair opportunity for each Sales Manager and Sales Executive. Done on an on going basis.
Designing & developing modules and customizing training programmes for the team based on the training need analysis.
Presented monthly and quarterly calls with global; cluster and market sales teams ensuring strategic alignment with achieving budgets.
Responsible for planning, developing, executing and overseeing marketing and promotion initiatives for the St Laurn Brand, including long term strategy in addition to providing oversight and direction to short-term campaigns.
Initiate local marketing programs, including public relations, collateral marketing and events to support the local sales effort.
Extensive business development and joint marketing experience, having worked closely with Travel agents and online portals etc.
Set goals, motivate/ discipline employees; perform labor expense control, control of general expenses and resolve guest related issues in accordance with the company goals.
Continual improvement in the five Key Result Areas (Guest Service, Employees, Sales/Marketing, Property Appearance, And Profit/Financial Control).
Measure the success of marketing communication activities.
Manage advertising agencies, and third party relationships, with suppliers and key industry partners, media and freelance journalists and photographers as required.
Develop and action marketing initiatives to generate business through advertising, PR, direct marketing, collateral production, e-marketing and promotions or any other avenues which will drive revenue's for the property.
Review and maintain marketing budget ledgers in line with approvals.
Print, distribute and maintain par levels for all collateral for self and sister properties.
Seek promotional & sponsorship opportunities. Evaluate and review all proposals put forward to the property. Provide supporting recommendations.
Develop and implement tracking procedures for all marketing initiatives in order to report on the effectiveness or the "lack of" for these campaigns. Maintain a continuously & thorough training of all property staff in these procedures of tracking Maintain and / or expand the photo library for the property. Coordinate photo shoots for all aspects of the business.
Coordinate public relations activities.
Relationship management and interface with media representatives, functional leaders, Market Research, Product Managers, and Sales to best meet company goals and objectives.
Track market dynamics, consumer behavior, trends, fads, infrastructure bottlenecks, key top management changes, new companies entering the market, buyouts, Mergers & Acquisition/tie ups etc.
Review budgets on a monthly basis on approved format.
Interface with key influences among corporates for ascertaining requirements; delivery presentations and presenting the best product offer as per client specifications.
Maintain excellent relations with clients to generate avenues for future business.
Tie-ups for client promotions design and execute Food and Beverage related promotions to build client preference.
Handle Public Relations to facilitate dissemination of information and create a positive image.
Develop a media plan pertaining hoardings, press advertisements and press releases, as per assigned budgets.
Database Management of Corporates.
Maintain database of prospective invitees for Public Relations parties consisting of top notch/key personnel from local business and social community. Implement promotions including sending out mailers, e-mail blasts, presentations to potential clients in segments like travelers, facilitators, key decision makers and industry heads. Attend networking events. Inter department coordination.
EMPLOYMENT SCAN :
M/s Flemingo (DFS) Pvt. Ltd.,Gujarat Pipavav Port Ltd, Port of Pipavav, Post Uchaiya via Rajula,District Amreli. Gujarat 365 560. India. As Business Development Manager Since May 2005 to Feb 2013
Started New Branch Office at Pipava Port.
EMPLOYMENT SCAN :
M/s Flemingo (DFS) Pvt. Ltd.,Vishakhapatnam Port Trust, Vishakhapatnam, Andhra Pradesh, India)
Location Manager / Branch Manager
Noteworthy Accomplishments
Spearheading operations for Andhra Pradesh, Karnataka, Tamilnadu, Gujarat & West Bengal Airports & sea ports.
Pivotal in managing the Travel retail/Duty free retail operations of outlets in Arrivals, Departures and Sea ports.
Instrumental in ensuring adherence to the laws of the country & set ideal business process and increase the productivity.
Stellar role in managing business operations with in the rules of business and customs as monitoring Logistics planning, Sales forecasting, Order processing, credit & debit details of sales of bonded products.
Worked with one motto “ Provide world class shopping experience to international passengers at Seaports , Airports & achieved
As profit centre head initiated all necessary & required issues from sharing responsibilities to locating new opportunities, and converting weakness to strength , threats into opportunities
Played a pivotal role in identifying slow moving and non moving brands to avoid the blockage of funds from organization.
Effectively initiated the marketing strategies for business development.
Recognised and appreciated for the best run business centre in sea ports.
Entrusted with additional responsibilities to train newly appointed staffs for seaport business across India.
Instrumental in handling the purchasing of the goods for seaports according to the respective business.
Supplying materials to Flemingo Duty Free shop Pvt Ltd at Paradip, Haldia’, Mangalore, Chennai and Mumbai seaports.
Evaluating and adopting systems/polices/procedures for performing business operations,
MIS reports with a view to appraise top management of the routine inventory management activities.
Competencies Overview :
Maximising customer satisfaction matrices by providing pre & post sale assistance and achieving delivery & quality norms.
Planning, directing and maintaining efficient store operations; assigning and evaluating the work performance of personnel assigned to store, maintaining clean & safe environment.
Monitoring purchase, receipt, inspection, storage, cataloguing, inventory, preparing bill of material and distributing stock commodities.
Coordinating with retail outlets, production, quality and dispatch departments for delivery & distribution of stock.
Overseeing the dispatch of finished goods activities, packing, intimation of sale to customer, arrangements of dispatch and clearance of customer returnable challans.
Accepting the deliveries for import / local / consignments.
Clearance from customs formalities. Supplying the materials to other locations.
Assuring acceptance is in order of LPO raised & certifies quantity received.
Addressing documentation for damaged materials and shortage of stocks.
Overseeing the warehouse equipment and office equipment maintenance (Racking / AC / Fax, etc.), Looking after the supply to various other locations.
Ensuring that all non trading goods are adequately stocked including packing and labeling (Price Tags, Shopping Bags, Bubble Rolls, FA Tags, Watch tags, Stationery, etc.).
Managing the deposit and withdrawal of foreign currencies from Authorized FOREX Dealer.
Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst the team.
PRECEDING TASKS :
Dolphin Group of Hotels Ltd. , Vishakhapatnam - Unit of “RAMOJI FILM CITY” Hyderabad Front office Assistance & Sales & Marketing Executive Aug 2001 to May 2005
Hotel Sitara |Hotel Tara | Hotel Sahara | Hotel Dolphin |
Luxury 5 star |Business | Economy | Four Star Business class |
Nature of Duties :
Developing & implementing market specific to achieve set goals in an optimum manner.
Setting Marketing Targets, co-ordination of Branch Office with Head Office, Liaison with Clients/Consultants and achieving customer satisfaction by providing quick and friendly service and by ensuring qualitative improvements in the marketing processes. .
Increasing Market Share, Strengthening Distribution Network, Planning and Executing Innovative sales Promotion Campaigns.
Co-ordinate with the sales personnel to manage existing sales and marketing system and evolve new viable system for enhancing business.
Responsible for identifying, New Customer base to fill the everyday perishable Rooms and Banquet halls.
Formulating daily sales report of team and MIS to report the Senior Officers.
Enhancing brand image by co-ordinating with the top noted advertising agencies for nurturing the new and existing brands of Plywood and Block Boards and turning them into Block Busters.
HR activities including recruiting and motivating sales personnel to understand and respond to changing needs of customers and thus building a dynamic go-getters sales team.
Highlights :
Consistently achieved the targets.
Training Manager for staff.
Incharge for Navy Ball parties.
Incharge for Catering arrangements for India Vs Pakistan 2nd one day International Cricket Match 5th April 2005 at ACA- VDCA Cricket Stadium Vishakhapatnam.
Winner for the Inter Hotel cricket match held at Vishakhapatnam June 2004.
SCHOLASTICS :
Eastern Institute For Integrated Learning In Management : Master of Business Administration,Hospitality Management Secured First Class.
Executive Master of Business Administration (Marketing Management) from National Institute of Business Management – Chennai in 2009 Secured First Class.
Bachelor of Arts Degree from Kuvempu University – Karnataka in 2006. Secured First Class
PERSONAL DOSSIER :
Date of Birth : 31st May1982
Languages Known : Hindi, English and Telugu
STRENGTH :
Hard working and lean to learn, I request your good self to kindly consider my application favourably and give me an opportunity to serve under your control. I assure your good self that I would strive hard to credit to your esteemed organization.
Thanking You
Date : 09th Sep 2013
Place : Vishakhapatnam
Yours Sincerely
Vadukala Prasad Rao